For Private clients:

What is a corporate mission statement for?

A mission statement

• describes the self-image and basic principles of an organization,
• serves as a compass and decision-making aid for company management and employees,
• conveys the meaning of tasks,
• strengthens awareness of corporate identity, goals and strategies,
• increases employee motivation and identification,
• makes it easier to attract and select new employees,
• forms the basis for internal and external communication processes,
• is essential for the creation of the target image in public.

The mission statement is a target state

It describes the target image. It only comes to life through the daily behavior of managers and employees, through products and services, appearance and overall communication. Or not. All too often there is a gap between the mission statement and the actual behavior of a company and its management. A dissonance arises outside. The mission statement and communication seem like lip service and anything but authentic.

It is essential to carefully implement the mission statement into the corporate culture, organization, structure, processes, communication, etc. Only then can it come to life and become part of the DNA of an organization. Only then can an external image emerge that corresponds to the intended image.



Components of a mission statement:

• Corporate vision: Description of the company's overarching goals and development direction
• Corporate mission: Formulation of corporate purpose & benefits for customers, employees, society
• Corporate philosophy: self-image in dealing with each other inside and outside the company, framework of shared norms and values for daily actions
• Company motto: Self-image in a nutshell

Central success factors for the development of the mission statement:

• Commitment to the process – whoever says mission statement must also say implementation.
• The mission statement is differentiating, relevant for the target groups, sustainable and future-oriented (requirements: e.g. out-of-the-box thinking, avoidance of empty words).
• Willingness of company management and executives to exemplify the defined values and principles (“practice what you preach”).
• Involvement and motivation of employees to turn them into brand ambassadors.

Why an external partner in the development of the mission statement?

As a rule, you are in far too deep yourself and can't see the forest for the trees - without noticing it. We hold a mirror up to you and get you to take a meta perspective. We challenge the status quo. We help you to think new, different and “out-of-the-box”. Facets often reveal themselves that you consider to be completely normal and self-evident from the inside, but which are different from the outside and make a real point. This is always an aha moment for our clients.

We support you in the development and implementation of programs, concepts and individual measures such as training, workshops and coaching in this area

• Leadership development
• Team development
• Female empowerment / targeted promotion of female talents (see below)
• Motivation & strengthening of the corporate culture
• Resilience & dealing with crises
• Business succession
• Communication, structure, organization & new forms of work

We can only change what we are aware of.

Creating awareness is the first step towards transformation and personal development. Click here to download our flyer Targeted mindset training for your team .

We are certified coaches for the most modern tool for professional, effective personal development: the LINC PERSONALITY PROFILER .

Women are underrepresented at management level in most companies. Politics and society are increasingly becoming aware of this deficiency and more and more companies are working on concepts for promoting and specifically recruiting female talent.

Female empowerment is a leadership task

Studies show that companies with women in leadership positions are more successful. In addition, women in leadership positions see themselves primarily as motivators. They strive to underpin their role with technical and factual leadership more than their male colleagues. This has a positive effect on employee motivation and the working atmosphere.

On the one hand, companies are asked to design the framework conditions so that women can develop their potential and reconcile family and career.

On the other hand, individual empowerment is important. Many women underestimate themselves and their abilities and potential.
According to studies, women are more prone to imposter syndrome. They are more often plagued by self-doubt and attribute their successes to fortunate circumstances rather than their own abilities. When it comes to their own suitability for leadership, women rate themselves as less effective compared to men.

What ENERGIZE YOUR LEADERSHIP is about

• Targeted empowerment of female talent in the company
• We can only change what we are aware of: creating awareness of our own abilities and potential as well as blockages and other limiting factors
• Building on this, consistent and sustainable further development through individual coaching
• Development and promotion of individual leadership style and leadership strengths while conveying a forward-looking understanding of leadership

This is how ENERGIZE YOUR LEADERSHIP works (download flyer here)

Variant A: Individual coaching program

• 1:1 coaching sessions of 1.5 hours each
• Execution on site or digitally via video call
• Start with personality diagnosis based on the LINC PERSONALITY PROFILER
• Subsequently, reflection on the results and development of an individual development path
• Fixed meeting rhythm (e.g. monthly, bi-monthly, quarterly)
• Regularity enables a consistent growth process that can be individually adapted at any time
• Sessions build on one another
• Hybrid learning: supplemented by online seminars on the basics of leadership and mindset training
• Depending on your individual needs, long-term support over six, 12 or more months is recommended in order to ensure lasting results and make it easier to stick with it
• Coach as a sparring partner, source of inspiration, feedback provider and result guard
  

  If there are a larger number of participants, we recommend supporting them through a group coaching program (variant B).

  
  

  Variant B: Group coaching program

  
  
  • Group coaching sessions lasting three hours each
  • Execution on site or digitally via video call
  • Start with a personality diagnosis based on the LINC PERSONALITY PROFILER
  • Subsequently, reflection on the results and development of individual development paths
  • Supplemented by online seminars on the basics of leadership and mindset training
  • Support over three, six or 12 months to ensure lasting results and make it easier to stick with it
  • Plenty of room for interaction between participants for reflection, mutual inspiration, sparring and accountability
  • Optional individual support through individual coaching
    

    A professional program for the targeted promotion of female talent in your organization is an important advantage for attracting young talent and increases your attractiveness as an employer brand.

    
    

    Would you like to find out more about our ENERGIZE YOUR LEADERSHIP program for the targeted promotion of female (young) leaders?

    Contact us!